5 Ways to Raise Your Direct Mail ROI

As you’ve probably guessed, we’re not here to discuss ROI for trousers. We want you to get your very best direct mail ROI. But how does that work? Here are our 5 top-of-the-line tips. 1 – Locate the “Likelies.” Who are your “likelies,” people most likely to respond?...

The State of Direct Mail

Dynamic direct mail has the best ROI of all the channels used by enterprise marketers. 2021 brought many changes to the way brands do business. Marketers are transforming legacy direct mail processes with automation and technology, ushering in a new era of direct mail...