“SMS” messaging (personalized text messaging) sits at the nexus of several major (and lasting) trends – the acceleration of e-commerce, the continued shift toward a mobile-first mindset, and the desire for 1:1 conversations between consumers and...
As you’ve probably guessed, we’re not here to discuss ROI for trousers. We want you to get your very best direct mail ROI. But how does that work? Here are our 5 top-of-the-line tips. 1 – Locate the “Likelies.” Who are your “likelies,” people most likely to respond?...
Dynamic direct mail has the best ROI of all the channels used by enterprise marketers. 2021 brought many changes to the way brands do business. Marketers are transforming legacy direct mail processes with automation and technology, ushering in a new era of direct mail...
Home What We Do List Services Sports Marketing Print & Lettershop Capabilities Why Outsource Direct Mail? SMS Texting Our Clients Blogs I’ll take, “Lifetime Value of a new Restaurant Customer” for $100, Alex. Many restaurants focus on response...
As of 2017, 2.9% of U.S. firms are franchises. That doesn’t sound like much at first. But that means almost 740,000 franchise establishments employ 7.9 million people. As franchise companies fine tune their market reach, they begin to search...
