5 Ways to Raise Your Direct Mail ROI

As you’ve probably guessed, we’re not here to discuss ROI for trousers. We want you to get your very best direct mail ROI. But how does that work? Here are our 5 top-of-the-line tips. 1 – Locate the “Likelies.” Who are your “likelies,” people most likely to respond?...

The State of Direct Mail

The impact of direct mail is undeniable. 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than email. Given the...