“SMS” messaging (personalized text messaging) sits at the nexus of several major (and lasting) trends – the acceleration of e-commerce, the continued shift toward a mobile-first mindset, and the desire for 1:1 conversations between consumers and...
As you’ve probably guessed, we’re not here to discuss ROI for trousers. We want you to get your very best direct mail ROI. But how does that work? Here are our 5 top-of-the-line tips. 1 – Locate the “Likelies.” Who are your “likelies,” people most likely to respond?...
The impact of direct mail is undeniable. 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than email. Given the...
Home What We Do List Services Sports Marketing Print & Lettershop Capabilities Why Outsource Direct Mail? SMS Texting Our Clients Blogs I’ll take, “Lifetime Value of a new Restaurant Customer” for $100, Alex. Many restaurants focus on response...
As of 2017, 2.9% of U.S. firms are franchises. That doesn’t sound like much at first. But that means almost 740,000 franchise establishments employ 7.9 million people. As franchise companies fine tune their market reach, they begin to search...
