Many restaurants focus on response and conversion rates to determine the success of their direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition).
As of 2017, 2.9% of U.S. firms are franchises. That doesn’t sound like much at first. But that means almost 740,000 franchise establishments employ 7.9 million people.
The truth of the matter is however, the Millennial Generation (the group of people born between the periods of roughly 1982 to 2004), is now the LARGEST demographic with US buying power.