Blogs
I’ll take, “Lifetime Value of a new Restaurant Customer” for $100, Alex.
Many restaurants focus on response and conversion rates to determine the success of their direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition).
Franchise Marketing 101: How to successfully reach the market segments most likely to convert
As of 2017, 2.9% of U.S. firms are franchises. That doesn’t sound like much at first. But that means almost 740,000 franchise establishments employ 7.9 million people.
What Millennials Think – and Do – about Direct Mail
The truth of the matter is however, the Millennial Generation (the group of people born between the periods of roughly 1982 to 2004), is now the LARGEST demographic with US buying power.
Franchises and Direct Mail
According to a recent Entrepreneur article titled, “The Top 10 Franchises of 2015,” the most successful franchisors in the US have at least one thing in common: direct mail marketing.
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