“SMS” messaging (personalized text messaging) sits at the nexus of several major (and lasting) trends – the acceleration of e-commerce…
Why Your Business Needs To Add SMS to Your Company’s Marketing Strategy
read more
Blog
5 Ways to Raise Your Direct Mail ROI
As you’ve probably guessed, we’re not here to discuss ROI for trousers. We want you to get your very best direct mail ROI.
The State of Direct Mail
2021 brought many changes to the way brands do business. Marketers are transforming legacy direct mail processes with automation and technology…
I’ll take, “Lifetime Value of a new Restaurant Customer” for $100, Alex.
Many restaurants focus on response and conversion rates to determine the success of their direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition).
Franchise Marketing 101: How to successfully reach the market segments most likely to convert
As of 2017, 2.9% of U.S. firms are franchises. That doesn’t sound like much at first. But that means almost 740,000 franchise establishments employ 7.9 million people.
What Millennials Think – and Do – about Direct Mail
The truth of the matter is however, the Millennial Generation (the group of people born between the periods of roughly 1982 to 2004), is now the LARGEST demographic with US buying power.
Franchises and Direct Mail
According to a recent Entrepreneur article titled, “The Top 10 Franchises of 2015,” the most successful franchisors in the US have at least one thing in common: direct mail marketing.
Direct Mail vs. “Marriage” Mail
In marriage mail advertising (also referred to as “shared mail”), your direct mail ad is included in a direct mail package with other direct mail advertisements from multiple businesses.
5 Ways to Raise Your Direct Mail ROI
As you’ve probably guessed, we’re not here to discuss ROI for trousers. We want you to get your very best direct mail ROI. But how does that work? Here are our 5 top-of-the-line tips.