We all love a good comback story, amirite? While it has always been a staple of marketing campaigns, direct mail is making a comeback in 2023, and it continues to deliver the best response rate, conversion, and ROI of any marketing channel. So, it’s no surprise that,...
“SMS” messaging (personalized text messaging) sits at the nexus of several major (and lasting) trends – the acceleration of e-commerce…
As you’ve probably guessed, we’re not here to discuss ROI for trousers. We want you to get your very best direct mail ROI.
2021 brought many changes to the way brands do business. Marketers are transforming legacy direct mail processes with automation and technology…
Many restaurants focus on response and conversion rates to determine the success of their direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition).
As of 2017, 2.9% of U.S. firms are franchises. That doesn’t sound like much at first. But that means almost 740,000 franchise establishments employ 7.9 million people.
The truth of the matter is however, the Millennial Generation (the group of people born between the periods of roughly 1982 to 2004), is now the LARGEST demographic with US buying power.
According to a recent Entrepreneur article titled, “The Top 10 Franchises of 2015,” the most successful franchisors in the US have at least one thing in common: direct mail marketing.
In marriage mail advertising (also referred to as “shared mail”), your direct mail ad is included in a direct mail package with other direct mail advertisements from multiple businesses.
As you’ve probably guessed, we’re not here to discuss ROI for trousers. We want you to get your very best direct mail ROI. But how does that work? Here are our 5 top-of-the-line tips.