Sports Marketing

In their search for innovative and effective promotional vehicles, corporations from virtually every major industry – from soft drinks to software – are investing marketing dollars in sports sponsorships. And those investments are not only yielding valuable exposure…but also measurable financial returns.

Industry analysts estimate that $1 million spent sponsoring the right sporting events can make the same impression as $10 million spent on traditional advertising media.

Understanding your sponsorship opportunities and how to leverage them gives you the competitive edge to add value to your bottom line.

Successful sponsorship strategy is not whatever sporting event the CEO likes to attend or a renewal of previous sponsorships. A successful sponsorship needs to be integrated into your overall marketing strategy. Effective placement and leveraging, along with an evaluation program to quantify your return on investment is essential.

The following is a partial list of organizations, teams and venues for which integrated sports sponsorship packages have been developed for and sold to various clients:

  • Sunshine Network
  • SportsChannel Florida/Fox Sports Florida
  • Florida Sportsfan Magazine
  • Tampa Bay Times Forum (Formerly The Ice Palace)
  • Orlando Magic
  • Tampa Bay Rays
  • Tampa Bay Buccaneers
  • Jacksonville Jaguars
  • Miami Dolphins
  • Florida Panthers
  • Tampa Bay Lightning
  • Florida Marlins
  • Tampa Bay Storm
  • Florida State Athletics
  • University of Miami Athletics

Sports Sponsorship Services Offered:

  • Sponsorship Rights Negotiation
  • Event, League, Venue and Team Sponsorship
  • Traffic & Sales Building
  • Targeted Media Ownership
  • Brand Extension & Activation
  • Consumer Interactivity
  • Client Entertainment
  • Website Development & Design
  • Media Buying
  • Multimedia Creative Services
  • Promotions



GamePlan Advertising & Marketing
P.O. Box 950545
Lake Mary, FL 32795-0545



We would love to hear from you.